At an agency/consultancy, Brand Institute:

Created brand name candidates, acronyms and taglines for new product, service and company launches such as:

Managed multiple simultaneous projects and produced and proofread creative documents for clients such as Pepsi, DPEC, IBM, Novartis, 3M, Veritas, DACG and Numoda.

Collaborated with brand management personnel to refine creative goals and interpret marketing strategy.

Formatted interactive presentations in Microsoft Office and via the company website.

In an in-house position at the University of Miami

Acted as a key figure in a major communications initiative that rebranded the University of Miami for prospective students, admitted students (prior to enrollment), parents and high school guidance counselors.

Supplementary responsibilities include:

• Soliciting feedback from prospective students, parents, high school guidance counselors, current students and alumni via primary and secondary research.
• Educating administrators, program directors and staff (within the two divisions and university-wide) on the limitations and advantages of communicating online.